The Benefits of Raw Nutrition

Real food can make a real difference. Raw feeding focuses on quality, whole-food ingredients and a minimally processed approach to pet nutrition. Discover why more pet owners are choosing raw nutrition for their dogs and cats.

Why Choose Raw?

Raw feeding focuses on a fresh, minimally processed approach to feeding your pet. Made with real meat, organs, bone, and other whole food ingredients that provide naturally occurring nutrients without the high-heat processing. Potential benefits of raw feeding may include:

  • High-quality animal proteins providing essential amino acids and naturally occurring fats
  • Whole-food sources of naturally occurring vitamins and minerals
  • Naturally high moisture content to support daily hydration
  • Highly palatable meals that many dogs and cats enjoy
  • Greater ingredient transparency so you know what you're feeding
  • No HPP (high-pressure processing/pasteurization) so ingredients remain closer to their natural state
  • Smaller and firmer stools for some pets
  • Variety of proteins for rotation and greater meal variety
  • May support healthy energy levels

 

INDIVIDUAL RESULTS MAY VARY. Every pet has unique nutritional needs. Always choose a diet appropriate for your pet's age, health, and nutritional requirements. Consult your veterinarian with questions about your pet's individual dietary needs.

RAW FOOD SAFE HANDLING • Keep raw pet food frozen until ready to thaw in the refrigerator. • Wash hands thoroughly before and after handling raw food. • Clean and sanitize bowls, utensils and preparation surfaces after each use. • Keep raw pet food separate from human food. • Once fully thawed, use within 72 hours. • Food may be partially thawed just enough to portion, then promptly refrozen.

Addressing Common Raw Food Myths

There is a lot of conflicting information surrounding raw feeding and not every raw diet is the same. Understanding the differences between raw feeding options can help pet owners make informed choices based on their pet's individual nutritional needs. Here are a few common misconceptions about raw feeding. 

MYTH: All raw food is nutritionally incomplete

Not all raw diets are the same. Some formulas are specifically formulated to be Complete & Balanced while others, such as Prey Model Raw 80/10/10 are intended for different feeding approaches. Always check the individual product label and feeding information.

 

MYTH: Raw food is just raw meat

Raw diets can contain much more than muscle meat. Depending on the formula, they may include organ meats, bone and other whole-food ingredients selected to provide a variety of nutrients.

 

MYTH: Raw food has to be complicated

Commercially prepared raw food provides a convenient alternative to preparing raw meals at home. Pre-portioned formulas make it easier to store, thaw and serve while giving pet owners clear ingredient and feeding information.